Marketing of Championship Golf Course
The Oxfordshire Golf Club, Oxfordshire
Client: Ernst & Young
The Oxfordshire is probably the finest 18 hole proprietary golf club in England, hosting The Benson & Hedges International Open 1996 – 1999. HLL Humberts Leisure was instructed by Ernst & Young to prepare a formal valuation of the business, together with marketing advice. HLL Humberts Leisure offered the Club for sale on the open market in 2002. Offers in excess of £6.0 million were invited for the property. The Club was sold to Leaderboard Golf at a price believed to be a record level for a non-Japanese purchaser.
Confidential Placing of Golf Hotel
Aldwark Manor Hotel Golf & Country Club, Yorkshire
Client: Private Client
Aldwark Manor is a prime golf hotel located close to York, comprising a 62 bedroom hotel, function facilities and a state of the art leisure club with health spa. HLL Humberts Leisure was instructed to value the property and subsequently undertook a confidential marketing campaign (conducted whilst the hotel was being extended). The property was sold to Marston Hotels for £8 million in 2002. The hotel employees were unaware of the sale until the day of completion.
Marketing of M25 Golf Course
Bletchingley Golf Club, Surrey
Client: Private Client/Numerica
Bletchingly Golf Club is an 18 hole proprietary golf business located close to the M25 in Surrey. HLL Humberts Leisure undertook a brief confidential marketing exercise for the property prior to Receivership and then completed the sale of the business for Chartered Accountants Numerica within 3 weeks of the appointment of joint administrative receivers. The club was sold to a lifestyle purchaser.
Golf Course Appraisal and Marketing
Hainault Forest Golf Course, Ilford
Client: London Borough of Redbridge
Hainault Forest is a 36 hole municipal pay and play golf course, established in 1912. The facilities, which were being operated under contract, had fallen below the standards required by the modern day golfer and required redevelopment, including the provision of a new clubhouse and driving range. Humberts Leisure advised the Council on the alternative methods of management available. A 25 year lease over the property was subsequently marketed at an annual rent. The site was let to Essex Golf Centres and has now been redeveloped.