Under 30s shun traditional British seaside
According to research by Teletext, the quintessential British seaside holiday has given way to trendy resorts, luxurious hotels and country retreats. The survey of 2,500 Britons compared the most popular British holiday locations and activities of two generations – the over 60s and the under 30s – to give a comprehensive overview of the British holiday landscape in 2008. The findings reveal that while holidaying within the UK is still extremely popular, contemporary British breaks are much more likely to involve visits to theme parks, spas and extreme sports centres that offer activities such as surfing. Six out of ten of the survey’s younger respondents stated they felt visiting traditional beach resorts had become distinctly unfashionable. The survey also shows that just under half of Brits (45%) are likely to take at least one foreign holiday a year, while a quarter are likely to take at least two short breaks (of two to five days) within the UK in the same period.