UK Holiday Lodge Market Survey Launched
Humberts Leisure conducts first study of this important growth sector
HLL Humberts Leisure, specialist leisure business consultants, planners and chartered surveyors, has undertaken an inaugural survey of the market for timber holiday lodges in the UK. The survey summarises the achieved sales and rental markets for holiday lodge developments across the UK from a sample of some 38 parks.
Despite the headline-making claims that holiday lodges are regularly selling for in excess of £400,000, the reality for most timber holiday lodge developments is a much lower sale price. The average achieved sales prices at those lodge developments surveyed ranged from an average low of £106,577 to £141,040.
Those holiday lodge developments surveyed are generally small in size and low in density (an average of 35 lodges spread across 32.2 acres), trading on a perception of exclusivity and tranquility. This is reinforced by their generally isolated rural locations, away from the traditional coastal heartlands of the static caravan holiday park.
The location of the lodge development appears to be a higher consideration in purchasing a holiday lodge than the leisure facilities offered on-site. This may have implications for many existing static caravan holiday parks that are considering upgrading their holiday accommodation offering.
Peter Sharp, consultant in HLL Humberts Leisure’s Consultancy and Planning team, led the research programme for this comprehensive survey. He said: “There has been a lack of detailed research into the growing holiday lodge phenomenon in the UK. For the first time, this survey gives good indicators of the wide range of lodges available in the market and the key catchment areas that operators should seek to target.”
A summary of the full survey is available at the cost of £50 (plus VAT). For further information and to purchase please contact Peter Sharp at HLL Humberts Leisure on tel: 01273 325911 (e-mail: peter.sharp@humberts-leisure.com)
ENDS
Issued: November 2006
HLL Humberts Leisure are the market leaders in the provision of valuation, agency, planning and consultancy advice to the holiday lodge sector and are retained national consultants to the British Home & Holiday Parks Association (BH&HPA).
For further information, please contact Peter Smith on tel: 01756 799271 (North)
or Martin Taylor or Peter Sharp on tel: 01273 325911 (South)